Cash Pay Market

Often called Self-Pay, Direct Care or Cash Pay, the reality is there are payment options for medical care outside of traditional health insurance allowing consumers to save money - sometimes a lot of money - if you pay your provider out of your own pocket and leave your insurer out of the picture.  

Cash expenditures have always been a component of healthcare, but it has been viewed as an “exception” to the broader insurance market rather than being efficiently developed into a specialty market of its own. This doesn’t mean you shouldn’t have health insurance. Health insurance protects you from financial shocks if you or a family member has a medical crisis that requires major hospitalization or expensive treatments.  But as consumers shoulder more of the cost of their care, it makes sense to explore direct cash pay options outside of traditional health insurance to save money.

Cash was founded on the belief that there is a BETTER way… for consumers and healthcare providers to build a relationship and work together to build a more efficient cost-effective healthcare solution. A direct way that simply focuses on the healthcare needs of people, full transparency of costs and the expertise of America’s physicians. 

Currently, over 28 million Americans are without health insurance, citing costs as the primary reason.  Most consumers are unaware that many healthcare providers can offer significant discounts when paying cash at time of service. 

Employer sponsored health plan costs are soaring and are expected to continue to increase.  Employers are looking for ways to control costs and over the past few years we have seen a shift towards High Deductible Health Plans.  While premiums are lower, consumers are held finacially reponsible for a larger portion of their healthcare costs until deductibles are met.  Today, over 20 million Americans are now currently enrolled in a high deductible health care plan.  A provider offering a direct cash price can be a great way to save money on medical care or a procedure when deductibles are not being met.  

We are passionate about providing you with the most comprehensive database of healthcare providers that prefer to run their practice and/or a percentage of their practice for cash paying consumers.        

Cash is an organized way in which patients are able to locate Primary and Specialty Care Physicians, Urgent Care, Chiropractic & Physical Therapy, Surgical Facilities, Diagnostic Facilities, Dentistry & Vision healthcare providers to meet their immediate needs.

We believe the time has come for consumers, employers and providers to take healthcare back into their own hands…Freedom of choice and transparency in whom you decide to trust in guiding you to better health and wellness

It’s accountable –  We review and certify each medical practice before adding them to our database of approved practices.

  • It’s affordable – Locate Physicians that meet your needs within your budget.
  • It’s simple - We have based our model off of the simple principle of helping consumers locate medical practices that meet their needs.
  • It’s community – Consumers are able to recommend medical practices that meet our standards for review to be added to our database.


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